First/Last Impression

The Hollister store sits at the corner of Broadway and Houston in SoHo, a forty-thousand-square-foot block full of California-themed apparel. Topless men and girls without pants stand at the entrance, some wearing zinc oxide smeared across noses. The employees are selected for their insane good looks and friendliness, which creates the disorienting customer experience of receiving attention from people way out of your league over and over again. You can’t avoid having a sexual experience at Hollister, even if it’s just to stare at a greeter’s bullet-hard nipples.